Imagine for a moment you are running through the woods. Arms pump like pistons, your breath tactile in the cold morning air. Now imagine there is a pack of wolves nipping at your heels as your catapault yourself through that morning and through those woods. What would you do? What could you do?
You keep running. You keep your eyes forward and your arms pumping and the only thing you don’t do is look back. Doing that would certainly cause you to trip and be consumed, so, you keep running.
Business isn’t much different. You enter a space, the space becomes crowded, happens every time. The only thing you can do is stick to your plan and keep running. Pandering and reacting to your competitors is the surest was to trip, to be consumed.