Some snaps from the last week. 


Riding up the coast of California from Santa Cruz, Deux North’s 8 riders test a new bike built for every kind of road. After 2 days and 200 miles, the group meets the story’s narrator, El Chapulin (The Grasshopper) to listen to his story, tell their own, and compete in an event that he created over 15 years ago. On the final day. the 100-mile Grasshopper Adventure Series race serves as the finish line for Deux North’s Hunt 4. 

So proud to be able to continue to tell these kinds of stories, thank you to my partners in this Dylan and Aaron (they actually did 99% of the work) and to Specialized and especially Chris, who believed from the beginning that we could bring this bike to life. Hope this is a reminder to everyone that the fun stuff happens when you get off the main road. 

Last two from the 4th

Thanks for the show America. 

B O O M 

Penelope Tong climbed Blue Mountain 

Sun setting, lake settling, problems quieting.

Manuel Racim makes made to measure shirts out of a french factory (they won’t tell you which one) that has been making shirts for over 100 years. Build the shirt online, get your measurements at the store or send them in yourself and in 3 weeks your new perfect shirt is on your back. French magic! 

If you are in the market for custom they start at $120 and I could not be happier with the result. Check them out here, and check the rest of the guys here.

suit - J.Lindeberg

tie - Thom Browne

morning light. 

Every year the Fohr Card team get out of town for a couple of days to get out from behind computer screens and talk about the future of our business. This year we were lucky enough to get to the lake house in the unreal new Jaguar XJL-R. The car easily fit the 5 person team, all their luggage and a few bottle of whiskey and did it all with 550 horsepower under the hood. 

If you follow this blog closely you know that Jaguar is a part of my family. I grew up in my Dad’s 1964 XKE and it’s been such a joy to watch the company reclaim the mystery and beauty they build their brand on. If you don’t believe that Jaguar is the best luxury car company in the world right now get in this car, roll down the windows and floor it. 

Dare you not to smile. 

A night in Chinatown with Dylan


A walk in the woods. 

The Fohr Card team went to Blue Mountain Lake to get away from the internet and talk about our future, and obviously also to put Penny into a canoe. 

the grass is always greener.

Dusk at the Marcy stop.