nickxocchino asked: I'm pretty interested in marketing/advertisement. I know you work in marketing, what exactly do you do? You're the only person I know that works in that field and it'd be awesome if I could just get some info about it. College is coming quickly and I gotta start thinking. Thanks!
Congratulations!
A lot of people have been asking my what I do so I will just go ahead and answer it here. Job titles are boring and indescriptive, but I can tell you the problem that I am here to solve. Stock photography has, in recent years, become a commodity. With this “commoditization” came low prices, a saturated market and a diluted product. One of the main goals here at Image Source is to try and decommoditize stock photography. To help turn us into a brand that our clients “like” to do business with, a brand that they are proud to be a part of. The problem I am working on is how we can become to first great brand in a market that has traditionally not asked for them.
Now, more interestingly, onto your future. The best thing you can do over the next 4 years is try and become as interesting as possible. Keep riding your bike, read a lot of books (a lot), try and speak another language and live outside the country, drink beer, sleep with people, chase experiences and collect stories.
College is not about learning a craft, it is about learning how to think. You will be disappointed when you get older. You will find this world is full of people too afraid or ill-equipped to think for themselves; they huddle in corners holding signs they don’t understand and jobs they don’t want. Don’t do that. Promise me you won’t. There are brave and brillant people changing this world and it has nothing to do with where they went to college.
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