Holly went gray.
Posts tagged fohr card.
I hear it a couple times a day, “I have just been so busy” and it’s the most boring answer to the simple question of, “how are things going”. I have been running Fohr Card with Rich and Holly for 3 months full time now and people ask me all the time, “how are things?” and I make a point to not talk about how busy we are.
Instead I say I am having the time of my life. That I wake up every day and give thanks for my station in life. That I feel like the person I have always wanted to be.
Boring people are busy, the great ones are just having fun.
Worked all night at Fohr Card HQ. I rubbed my burning eyes and watched past my computer screen as the sky turned from oil black, to blue, to pink. I sat there and thought not about weariness but instead about the blessing that is working on something you love.
It was snowing the night my Father told me how disappointed he was in me. I will forget a lot of things in my life, but I will never forget the way the wet snow sounded crunching under my size 5’s.At the time I was stunned with how loud the sound was but looking back, I think it was his silence that was so alarming.
I grew up in a house were passion was assumed, excellence expected and effort essential. My Dad used to call all of us brother’s the “Future Leaders of America” and you know we all started to believe it. So when, in the months leading up to my frosty walk, I had let my grades slip and my passions switch from homework to girls his predictions of grandeur seemed a bit more distant.
When he finally spoke up my Dad did not say much but it stayed with me. He said [paraphrasing here], “Every great thing in this world is a product of passion. The way a Ferrari sounds, the way your favorite song makes you feel or a winning catch with 10 seconds to go. They are all products of people who love what they do, and apply themselves to it fully. Your Mother and I expect you to be great, but more than that we expect you to want to be. Find your passion, it will be your greatest asset and best friend.”
I have spent the better part of my last 10 years hopelessly addicted to my passions. I have wanted to be a lot of things and gotten the chance to be quite a few of them. I helped build a small business, took an older one into the digital space, I tried to change the way people viewed stock photography, I built a record label, I’ve done marketing consulting with some of the biggest companies in the world, I am a fashion photographer and tie maker. I celebrated youth and speed with my brother and raced for my dream brand. I’ve lived a life fueled by passion but sometimes lacking in focus.
I am proud to say that starting today, I am going to start living out another dream of mine: running a business. For the last 6 months Rich, Holly and I have been working nights, weekends and mornings on building Fohr Card and starting today we are all focusing on it full time.
So, when I walk from the L-Train the our offices in Brooklyn later today, I will listen to the sound of the rain and think about the crunch of the snow. I’ll stand there for a second and feel the cold of that night years ago and think about my Dad and Mom. I’ll thank them for believing we all would be great and giving us the confidence to believe the same.
We believe in creating as many opportunities as possible for brands and bloggers to work together. To achieve this goal, we’ve created Fohr Card - a way to rank fashion blogs by follower counts and traffic, key metrics that brands use to identify bloggers they’d like to work with.
On your very own Fohr Card, you can connect your Twitter, Tumblr, Instagram and Google Analytics accounts to pull in your most current stats, giving brands an accurate picture of your true reach.
If you’re just getting started with your blog and haven’t had a chance to build up your numbers, let us know! Every week we’ll be highlighting new and notable blogs that feature terrific, original content.
One year ago Rich and Holly changed my life. My Tumblr was 3 (or 4?) years old and I felt good about my followers but was having a hard time being noticed by brands. After a few (not so subtle hints) dropped at lunch, Rich connected me with Oscar de la Renta to shoot their FNO party. It was the first time I was ever paid to take a photo and from there the last year has been surprising in so many ways. I have moved to become a house photographer at Oscar, been to Abu Dhabi and Brazil with Puma, I have been able to work with some of my favorite brands (looking at you J. Lindeberg, Warby Parker, Marchesa). I am humbled and honestly thrilled at the shape my life has taken since that lunch.
The question was how can we scale that experience. How can we help brands find talent and lift them up by providing the opportunity to do great work. How can we help a brand answer questions like: Who are 5 good menswear bloggers in Chicago? Who should we have take over our Instagram for our show? Do you know any rare, but untested talent out there?
I think Fohr Card will be able to answer those questions in a much more precise and egalitarian way than the methods currently used. Bloggers, brands are asking these questions, you might as well be the answer…
You can get started by creating your Fohr Card here: fohrcard.com/signup.
Limited invite code of 100: ”james”