New York City is, for the most part, full of ambitious, smart, passionate and generally interesting people. We come here to cut our teeth, make our way, prove we can do it, and yet, get a room full of these people together and we end up talking mostly about work.
We wanted to change that at Fohr Card, and so, launched a speaking series called TenFohr in which we would ask amazing, driven people to come and talk for 10 minutes, the only rule? Their topic couldn’t have anything to do with their job or work.
Last night we had our 5th and largest #tenfohr. Jeff Laub, founder of blindbarber told us why sometimes it’s good to disconnect. Kata de Solis, managing director of Moving Image and Content defended her hoarding as a by product of growing up in the consumption obsessed 80’s. Lee sang us a song that touched a group of weary travelers on an Indian train and naveen, co-founder of Foursquare, reminded us that sometimes you climb a mountain for the view you get of yourself, not the clouds.
Everyone has a story to tell, most of us just never ask.
Imagine for a moment you are running through the woods. Arms pump like pistons, your breath tactile in the cold morning air. Now imagine there is a pack of wolves nipping at your heels as your catapault yourself through that morning and through those woods. What would you do? What could you do?
You keep running. You keep your eyes forward and your arms pumping and the only thing you don’t do is look back. Doing that would certainly cause you to trip and be consumed, so, you keep running.
Business isn’t much different. You enter a space, the space becomes crowded, happens every time. The only thing you can do is stick to your plan and keep running. Pandering and reacting to your competitors is the surest was to trip, to be consumed.
Pay no attention to the wolves at your heels.
Introducing the Fohr Card Fashion Week S/S 2014 Report.
1,153 blogs, 276 brands & designers, 16k posts, and over 200 million impressions across 30 days.
proud of the team and of our community. Over 200 million impressions, damn.
Eight months ago, we launched Fohr Card here in NYC with some of the best people in our industry. This Friday, September 13, Rich and I are continuing that tradition and celebrating the launch of Fohr Card UK, in partnership with Dazed & Confused, Spring Studios, Karla Otto, with transportation provided by Uber.
If you live in London and are interested in attending send me an email, email@example.com.
The First Annual Fall Classic
Fohr Card worked with Alex, and got help from Nike, The Blind Barber to put on a #menswear basketball game last night. The guys were impressive, the light calligraphic.
Fall Classic NYC: 9/5 5:00PM, Tompkins Square Park
Like all things, this started with a story. Alex came to me and told me about this big part of the #menswear community who used to play NCAA basketball, and how he wanted to put on a game before fashion week. Did Fohr Card want to help.
Yes, of course, let’s get working.
And here it is, next week we will sit back and watch our friends try and rediscover a part of their life they had mostly left behind. I am humbled by the support of Nike and The Blind Barber on this, and thankful for Reyka and Peroni for sponsoring drinks for the after party (make sure you RSVP to the after party, space is very limited).
Next week I expect to see all of you at Tompkins Square Park, pick a team, grab a drink and see what happens.
Fohr Card strategy day back in April.
Really excited that the backstage work I shot for Thom Browne is in a new Style.com print feature. Pick up an issue or check it out here
If you ride a bike and wear clothes you have probably heard of the new H&M x Brick Lane Bikes collaboration (if you havent catch up here). As a man who likes clothes and loves bikes I was stoked when they reached out to me to have me help spread the word and give away some pieces from the line. All you have to do is tag an Instagram photo of you and your bikes with #HMBikeStyle by Friday and 5 dudes will win some new threads.
Now grab a camera, finds some tailwinds and show us your bike style.
I shot a feature for Rag & Bone with The Man Repeller and her husband Abie, check out the whole shoot here.
It was snowing the night my Father told me how disappointed he was in me. I will forget a lot of things in my life, but I will never forget the way the wet snow sounded crunching under my size 5’s.At the time I was stunned with how loud the sound was but looking back, I think it was his silence that was so alarming.
I grew up in a house were passion was assumed, excellence expected and effort essential. My Dad used to call all of us brother’s the “Future Leaders of America” and you know we all started to believe it. So when, in the months leading up to my frosty walk, I had let my grades slip and my passions switch from homework to girls his predictions of grandeur seemed a bit more distant.
When he finally spoke up my Dad did not say much but it stayed with me. He said [paraphrasing here], “Every great thing in this world is a product of passion. The way a Ferrari sounds, the way your favorite song makes you feel or a winning catch with 10 seconds to go. They are all products of people who love what they do, and apply themselves to it fully. Your Mother and I expect you to be great, but more than that we expect you to want to be. Find your passion, it will be your greatest asset and best friend.”
I have spent the better part of my last 10 years hopelessly addicted to my passions. I have wanted to be a lot of things and gotten the chance to be quite a few of them. I helped build a small business, took an older one into the digital space, I tried to change the way people viewed stock photography, I built a record label, I’ve done marketing consulting with some of the biggest companies in the world, I am a fashion photographer and tie maker. I celebrated youth and speed with my brother and raced for my dream brand. I’ve lived a life fueled by passion but sometimes lacking in focus.
I am proud to say that starting today, I am going to start living out another dream of mine: running a business. For the last 6 months Rich, Holly and I have been working nights, weekends and mornings on building Fohr Card and starting today we are all focusing on it full time.
So, when I walk from the L-Train the our offices in Brooklyn later today, I will listen to the sound of the rain and think about the crunch of the snow. I’ll stand there for a second and feel the cold of that night years ago and think about my Dad and Mom. I’ll thank them for believing we all would be great and giving us the confidence to believe the same.
Post Man Repeller x rag & bone shoot.
I was lucky enough to be asked by Lucky Magazine to shoot the newest installment of their Web Pose-Off. This time asking some of the loveliest ladies of the web to mimic their favorite #menswear bloggers. Make sure you head over to Lucky to read John’s amazing captions and a big thanks to Jesse for putting this together and Megan, Holly, Rachel and Marissa for generally being great. Also thanks to all the photographers who inspired this, it was fun to recreate your work.
Today, I’m excited to introduce Fohr Card, a project I’ve been working on for the past couple months with the incredibly talented Holly Stair and James Nord.
We believe in creating as many opportunities as possible for brands and bloggers to work together. To achieve this goal, we’ve created Fohr Card - a way to rank fashion blogs by follower counts and traffic, key metrics that brands use to identify bloggers they’d like to work with.
On your very own Fohr Card, you can connect your Twitter, Tumblr, Instagram and Google Analytics accounts to pull in your most current stats, giving brands an accurate picture of your true reach.
If you’re just getting started with your blog and haven’t had a chance to build up your numbers, let us know! Every week we’ll be highlighting new and notable blogs that feature terrific, original content.
One year ago Rich and Holly changed my life. My Tumblr was 3 (or 4?) years old and I felt good about my followers but was having a hard time being noticed by brands. After a few (not so subtle hints) dropped at lunch, Rich connected me with Oscar de la Renta to shoot their FNO party. It was the first time I was ever paid to take a photo and from there the last year has been surprising in so many ways. I have moved to become a house photographer at Oscar, been to Abu Dhabi and Brazil with Puma, I have been able to work with some of my favorite brands (looking at you J. Lindeberg, Warby Parker, Marchesa). I am humbled and honestly thrilled at the shape my life has taken since that lunch.
The question was how can we scale that experience. How can we help brands find talent and lift them up by providing the opportunity to do great work. How can we help a brand answer questions like: Who are 5 good menswear bloggers in Chicago? Who should we have take over our Instagram for our show? Do you know any rare, but untested talent out there?
I think Fohr Card will be able to answer those questions in a much more precise and egalitarian way than the methods currently used. Bloggers, brands are asking these questions, you might as well be the answer…
You can get started by creating your Fohr Card here: fohrcard.com/signup.
Limited invite code of 100: ”james”
Hunt1 a Deux North Experience
Two months ago Dylan and I smoked a cigar and talked about creating a brand that celebrated that wind in your hair, blood in your veins feeling you get when you go fast enough to make your eyes water. We wanted to have fun and in the process bring together a group of young, stylish riders together to do something bigger than themselves.
So sitting here watching this video on my screen makes me damn proud. Proud of my little brother for driving this project on a daily basis, proud of Angelo, Jayson and Bam Bam for finishing the ride with style and class, proud of Aaron and Pace for making this beautiful film. I am grateful for the support we have gotten from brands like Gage & Desoto, NYC Velo and La Colombe and for the help of the two best looking follow car drivers we could ask for Megan Collins and Chelsea Rogers. I am humbled by the whole process and it all feels so, so right.
So again, I present you with Deux North’s first film.